CONSULTANCY
We are a company with an international presence dedicated to market and business consulting in the oil sector. We are specialized in advising on the marketing, storage and distribution of refined petroleum products.
STRATEGIC
CONSULTING
At Fuel MARKETING CONSULTING we carry out strategic consulting, providing you with the information that will help you make the best decisions for the proper functioning and success of your company.
The strategic consulting service is focused on serving both oil companies and private entrepreneurs in the service station and distribution center sector. In order to achieve this we perform the following services:
• Sectoral and market reports
• Preparation of business plans
– Potential and competence
– Business and structure plan
– Economic viability
• Point of sale analysis
– Business viability
– Potential studies
• Distribution studies
– Primary
– Secondary
BUSINESS
CONSULTING
If you have your business already up and running, we offer you our business consulting services focused on achieving real results for our clients.
Our business consultancy is based on performing rigorous and solid analysis of the particular situation of each client so that it allows them to get the most out of their business, through the elaboration of the following services:
• Analysis of contractual conditions – Market and competition study – Analysis of contractual conditions – Study of operator offers – Contract improvement proposal
• Management audits and business analysis – Cost studies – Income statement analysis
• Service station and store management manuals – Administrative procedures – Business procedures – Business control: purchases and inventories – Management and sales reports
• Valuation of assets and leases
• Biofuel studies
• Advice and intermediation in the purchase-sale and leasing of oil businesses.
MARKETING
AND TRAINING
CONSULTANCY
Our success is that of our clients. We provide fundamental support for the development of the human team and the necessary commercial tools to successfully compete in the market.
We have the necessary tools and knowledge to help our clients through continuous improvement of the products and services they offer. In order to achieve this we carry out the following products.
• Commercial policy design – Commercial offer design – Development of promotional actions
• Preparation and design of convenience store catalogs – Category management – Preparation of catalogs
• Merchandising services at the point of sale
• Development of loyalty programs
• Development of training plans
• Delivery of training courses
PRICE
CONSULTING
We perform consulting work for the definition of the pricing strategy as well as the development of operational manuals for the purchasing and pricing department.
We accompany you every day through our consultancy, giving you support both in purchasing decisions and in determining the necessary actions to maximize profit margins, through:
• Study of pricing strategies
• Purchasing management for service stations
• Daily shopping recommendation
We also have analysis and price determination applications that allow the maximization of the margin of each product of the service station (Fuel PRICE DYNAMICS) or of the clients of the distribution companies (Fuel PRICE LOG and Fuel PRICE PRO).
These applications are based on the personalized configuration of each business to improve the contribution margin through market analysis of the competition’s prices, research and artificial intelligence, and considering international price movements, logistics costs, taxes , rates and inventories in each supply center served by your company.